About me

Expat Entrepreneur


Marketing for Passionate Professionals


I have always been passionate about the Arts but never felt that I had any specific artistic talent to be an artist myself. When I started studying marketing at university, I remember thinking that I’d be working with Artists in the future and help them market themselves. In fact, my first job out of university was working in fundraising/communication for a large museum in London.

To this day, I realise that passion is a very important trait of the people I work with.

I would say that I am a passionate marketer for passionate professionals.

 Marketing Coaching for Passionate Expats


Imagine if you were able to turn your passion into a lucrative business while living anywhere in the world. Your business would follow you around the world. It doesn’t matter if you are a translator, a personal trainer, an accountant or a marketer, you know that you can have everything set up online to get new clients and conduct business wherever you are.

I am the Expat Marketer helping Other Expats becoming Expat Entrepreneurs


After 15 years of experience in Marketing, living in 5 different countries and spending half of my life abroad, I know exactly how it feels to be a foreigner in a new country, to struggle to find a decent job, to have to create yet another circle of friends.

You could say that I am a serial expat or a professional nomad but one thing is sure, I feel at ease living in a foreign environment.

I knew from a very young age that I would not become the kind of person who lives all their life in the same place. I was barely 20 when I moved to London from a small town on the west coast of France, little did I know that it would determine my future!

I am light and fast packer!


Throughout my 20s, I lived and worked in London, Berlin, and Valencia in Spain. As always, I am one suitcase away from my next location… and I moved to Rosario in Argentina in 2010. Very quickly I felt at ease in Argentina, a country with great people, breath-taking scenery, and a difficult history which make the Argentines somewhat more resilient to crisis and with a strong entrepreneurial spirit.

I started working in Marketing for a translation company very soon after arriving there but I felt like I was missing something in my professional life and I was not ready to settle in for the 9-5  routine in Argentina, actually, it was 9-to-6 and only 10 days of holidays per year!

What was the point of going so far to end up doing what I didn’t want to do in my own country?

So I cut down my hours and I started to do some online research (my fav pastime) on what other activities could I do to complement my time and income.


If the job you’re looking for doesn’t exist, just invent it!


And this is what I did!

So less than 6 months after arriving in Argentina, I decided to use my marketing skills and share my experience to help others on their journey as expatriates. First, I created a tourism website in English, Rosario Connection  and then this present website on expatriation and how to set up your own online business – sabinefep.com.

Every change of country meant learning the language in order to find a local job and it can be very time- and money- consuming.  It has been a long journey to get where I am today, a lot of trails and errors, a lot of reading and researching, prospecting and engaging with people.

Working outdoorsIn my off-line and online life, I have met and worked with some incredible people (from many many nationalities!!!) and they taught me a lot about marketing, communication and leadership.

I am also an eternal student who absolutely loves attending classes, webinar, conferences, learning about new techniques and movements focusing on environmental, artistic, political or social issues. Over the years, I became very marketing savvy and spent a lot of time online and offline keeping up with the latest marketing techniques, watching the arrival of all these new media and applying them to my everyday life (personal and professional).

When it comes to researching on a new country/city, getting a grip on a new language or culture, looking for a job or setting up a blog, I know exactly what you are going through, I have been in your shoes many times, believe me!

My aim is to give you the tools and a step by step guide to help you on your journey as an expat, to make your life easier while abroad by setting up your own business and become successful in your many endeavours, whether you are ready to start a new business or  just planning to move to a new country.

To your Success Anywhere in the World!

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