Sally Hogshead is a passionate marketing expert and great inspiration for me. I have been reading her blog for a while and I really love the way she sees things and how she make it easy to implement to any business.
I recently read her book “Fascinate: Your 7 Triggers to Persuasion and Captivation” and it was a great eye opener. I understood a lot of things and it gave me a lot of ideas on how to run my business. She really goes into details on what triggers fascination, and how do companies, people, and ideas put those triggers to use.
If you ever asked yourself why you are captivated by some people but not by others and why you do recall some brands yet forget the rest, well reading Sally’s book will make it very clear to you. She also gives us the tools to master the fine art of fascination!!!
She tells us that there are some sort of communication that are more persuasive than marketing, advertising, or any other form of communication. And according to Sally, there are only 7 triggers for response or fascination:
I came across this video of her presenting at TEDxAtlanta in which she explains exactly her findings on how to triggers a response and I thought I’d share it with you.