Create an Expat Blog Now
Start Today and Create Your Own Blog in 7 Easy Steps
To create an expat blog, you don’t have to be a tech expert and if you follow these 7 easy steps, you will have your own blog running in no time and this could be the first step in creating your own dream job overseas.
I am going to guide through these steps and let you know all you need to do to make it as simple as possible. Don’t worry, if I can do it, you can too.
Follow these 7 simple steps.
Build your blog – Step 1
Buy a hosting package through Dreamhost. Hosting is a necessary step in your set up as it will be the place where your blog will live. Without a hosting package, there is no blog!
One of the great advantages of Dreamhost is that they set up your WordPress blog in a One-click setup for all their customers.
I have been using Dreamhost for all my blogs and I have had great experience with their customer service department and their response speed whenever I have a query has always been great.
Build your blog – Step 2
Choose your free domain name
Sign up for a hosting package with Dreamhost and you ’ll get a .com, .org, .net, or .info domain registration free for the life of your hosting! That’s a $9.95/yr value – that you will get for free with DreamHost if you sign up to their hosting plan as recommended above.
Choosing the right name for your website is quite important so you will need to think about the purpose of the website before doing so. Unless it is a brick and mortar business, I would recommend you use your own name as your domain name.
Imagine that you start writing about travel writing but 2/3 years down the line your interests slightly change and you want to write about travelling with children… your original domain name may not as relevant as before, whereas if you chose your own name, there is no problem and you won’t lose the traffic as you won’t need to switch websites. If your name is already taken, find a variation of your name that is not too hard to remember, adding your middle name or the word blog at the end.
Build your blog – Step 3
Once WordPress has been installed (thanks to the one-click install button), you’ll be able to choose a theme for your blog. The theme is what will give you the overall look of your blog so it is quite important.
Honestly, I spent far too much time viewing thousands of themes when I created my first blog and then I probably changed it about 5 times afterwards.
There are free themes (like the ones that come with WordPress) and premium themes like Elegant themes or Theme Forest. I personally chose to go with Elegant Themes – I truly recommend it.Either way, I would recommend you to choose a design that is fairly simple and that will allow you to show your photographic skills, your writing style, your favourite holiday spot, your coaching abilities or your expat business.
Build your blog – Step 4
In order to optimize your blog, you will need to add some essential plugins. Plugins are small tools that have a specific function within your blog such as preventing spam, adding a Facebook Like button or helping you get better results with search engines (aka SEO), etc.
There are literally millions of plugins, most of them are free and some of them are essentials for the daily operation of your blog.
Here are 4 of my favourites free plugins:
Yoast SEO – This is really the best plugin for Search Engine Optimization, which means that when people will search on Google, your site will be better positioned. You will need to know a little bit about keywords and about writing good descriptions/titles and summaries to really benefit from SEO.
SumoMe – Free Tools to grow your email list from SumoMe.com.
Updraft Plus – for backup and restore: It takes backups locally, or backup to Dropbox or Google Drive on automatic schedules
WP Super Cache – Very fast caching plugin for WordPress
Build your blog – Step 5
If you have followed the steps above, your blog should already be in good shape. Your next step is to start building an email list from the first day (via the set up a subscription form or a newsletter signup form, so that visitors can leave their email address.)
I strongly recommend starting building a list of subscribers as soon as you start blogging, that way every time you add new information, a new post, new services that you are offering, etc., you will be able to send an email very easily to all your subscribers.
There are many companies doing it and I recommend AWeber. I have been using it in this site for about 5 year and I am using it for my other websites. It has a nice selection of design and you can also design your own subscribe form to suit the style of your blog. It comes with a system to prepare emails to that when someone sign up, they will automatically receive an email (or a series of email on the following days or weeks) according to whatever you set up.
Build your blog – Step 6
Now that the overall structure of your blog is done, you will need to fill it up. Don’t worry, it doesn’t happen overnight.
There are 3 essential pages in addition to the Blog page itself.
About Me Page – It tends to be the most visited page on blogs as visitors are curious to know more about the writer of a post they just read. The About Me page is then very important. One of the fundamentals of online marketing that I coach is the concept of Personal Branding. Branding yourself does not mean revealing all your life’s secrets to your readers but it means being honest and open about who you are and why you are writing this blog in the first place. It could be explaining your WHY (Why you do what you do!) or giving some background information about yourself. What makes you an expert or student in the specific field of your blog.
Contact Me Page – A simple page with a contact form will be sufficient
Work With Me Page – Honestly, if you are reading this, it is because you want to create your own online job so you will need to have a Work With Me Page, either to present yourself as a service provider (providing your own services or products (Ebook, courses, freelancing, teaching, etc) or a solution provider (recommending services or products or providing coaching and consulting).
Just like a cover letter when you apply to a traditional job, this page is where you need to state why they should work with you and how you can help them fulfil their needs or eliminate their problems.
Build your blog – Step 7
My final step is not essential in the structure of the blog but without it, there is not point going any further with your blog. It is to get traffic to your blog. Going back to our original assumption that you are creating a blog in order to live anywhere in the world! So if there is no one reading your posts, there will be no one interested in what you have to offer or recommend, which means no money at the end of the month.
Here are 5 things you’ll need to master as you get started with your own blog:
How to get traffic – 1 – Write good content.
Think about the kind of information that people would like to read and then create posts and videos about it.
How to get traffic – 2 – Share your content on Social media platforms.
Mainly Facebook, Twitter, Instagrm and YouTube. Depending on your topic, there may be other relevant platforms but don’t try to do too much. Master one or two at first, then go onto the others when you are more confident and if they are relevant…
How to get traffic – 3 – Comment on other blogs.
Take the time to read the post or watch the video, leave a thoughtful comment and always try to bring something to the conversation. (You don’t need to add your blog url in your comment as it will be already linked to your name when you leave the comment.)
How to get traffic – 4 – Educate yourself about SEO and keywords
How to get traffic – 5 – Write Guest posts for other blogs/websites
Now You Have My 7 Easy Steps To Build A Blog!
Take Action today and do it now!
Please let me know what you think of all this information and if you have been able to implement it. I would love to help you get started online and create your expat blog. Let’s see together you can turn you rblog into a profitable business that will allow you to go and live anywhere in the world.
Leave me a comment below if you would like to take part in my next video series on blogging as I will choose a minimum of 3 blogs to be part of blogging review articles.
PS: A couple of the links above are affiliate links, which means that I will get a commission if you buy them so thank you. However if I recommend them it is because I personally use them and I am satisfied with their services! As with any product that you spend your hard-earned money on, I recommend that you do your due diligence in deciding if the products are right for you.