An email marketing strategy is a plan for using email to achieve specific marketing objectives. The strategy outlines the goals of the campaign, the target audience, the types of emails that will be sent, and the measures of success.

To develop an email marketing strategy, consider the following steps:

1. Define your goals: What do you want to achieve with your email marketing campaign? Do you want to generate leads, drive traffic to your website, or increase sales?
2. Identify your target audience: Who are you trying to reach with your emails? Consider factors such as age, location, interests, and past behaviour.
3. Determine the types of emails to send: Will you send newsletters, promotional emails, or automated emails based on specific actions or inactivity?
4. Create a content calendar: Plan out the types of emails you will send and when you will send them. Consider the frequency of your emails and the goals of each one.
5. Set up email marketing software: Use email marketing software to manage your campaigns, test and optimize your emails, and track your results.
6. Test and optimize: Use A/B testing to try out different versions of your emails and see which ones perform best. Analyze the results of your campaigns and use the insights to make improvements.

Why start an email strategy for your coaching or online business?

There are several benefits to starting an email marketing strategy for your coaching business:

1. Cost-effective: Email marketing can be a cost-effective way to reach potential clients and stay in touch with existing ones. It is generally less expensive than other forms of marketing such as direct mail or print advertising.
2. Targeted messaging: With email marketing, you can segment your list and send targeted messages to specific groups of people. This allows you to tailor your messaging and make it more relevant to your audience.
3. Measurable results: Email marketing software allows you to track the results of your campaigns, such as open rates, click-through rates, and conversion rates. This allows you to see what’s working and make adjustments as needed.
4. Increased brand awareness: Consistent and valuable email communication can help increase brand awareness and build trust with your audience.
5. Lead generation: Email marketing can help generate leads by providing valuable content and offering incentives for people to sign up for your coaching services.

Read more in this article on why you need an email list for your coaching

Ready to get started?
Follow these 5 Steps if you want to start a strong email marketing strategy in 2023.

Here are some basics of email marketing:

1. Build an email list: Gather the email addresses of people who have expressed an interest in receiving emails from you. You can do this through sign-up forms on your website, social media, or through purchases or other interactions with your business.
2. Create an email marketing campaign: Decide what you want to achieve with your email marketing campaign and plan your content and design accordingly. Consider using email marketing software to help with campaign management, testing, and analysis.
3. Write engaging subject lines and content: The subject line is the first thing a recipient sees and can determine whether they open the email or delete it. Make sure your subject line is clear, concise, and compelling. The content of the email should be relevant, valuable, and easy to read.
4. Test and optimize: Use A/B testing to try out different versions of your emails and see which ones perform best. Analyze the results of your email marketing campaigns and use the insights to make improvements.
5. Follow best practices: Make sure to follow email marketing best practices, such as obtaining permission before sending emails, respecting the recipient’s preferences, and including an easy way to unsubscribe.

Here are some dos and don’ts for email marketing:
Dos:

• Do personalize your emails with the recipient’s name and other information.
• Do test your subject lines, email content, and design to improve performance.
• Do make it easy for recipients to unsubscribe if they want to.
• Do get permission before adding someone to your email list.
• Do proofread your emails for spelling and grammar errors.

Don’ts:

• Don’t send emails to people who haven’t agreed to receive them.
• Don’t use misleading subject lines or false headers.
• Don’t send emails with too many images or too much text.
• Don’t use spammy words or phrases that may trigger spam filters.
• Don’t send emails with broken links or formatting errors.
• Don’t forget to include a clear call to action in your emails.
• Do segment your email list and send targeted messages.