Make Every Click Count: Get your nonprofit’s donation page ready before your next campaign.

Are you a small nonprofit struggling to raise funds online?

Do you feel like your WordPress donation page isn’t converting as well as it could be?

If so, you’re not alone.

Many nonprofits face challenges in maximising their online fundraising efforts.

The good news is that with a few simple tweaks, you can significantly improve your donation page’s performance.

By understanding the psychology of online giving and implementing effective design and copywriting techniques, you can drive more traffic to your page and inspire more donations.

Today I want to discuss practical strategies to improve your WordPress donation page and boost your fundraising results.

From crafting compelling calls to action to streamlining the donation process, I’ll cover everything you need to know to get the best result and boost your impact.

Expanding Your Fundraising Reach Beyond the Donation Page

Before a visitor even reaches your donation page, you have the opportunity to capture their attention and encourage a donation.

Here are two effective strategies to maximise every website visit that my recommended online donation solution, Donorbox, (this is an affiliate link) offers with their WordPress donation plugin:

1. Use a sticky donate button

A sticky donation button (as shown in the picture below) is a small, fixed button that follows the visitor as they scroll down the page.

This constant visibility can increase the likelihood of donations, especially for readers who spend time reading your content and checking out testimonials or other stories on your website. They may have come to your site to make a donation but read some content before doing so.  The sticky button will always be visible wherever they are on the site.

Here are some tips for effective sticky button usage:

• Keep it simple: Use a clear and concise call to action, such as “Donate Now.”
• Choose a prominent colour: Use a contrasting colour to make the button stand out from the rest of your site.
• Test different positions: Experiment with different placements to find the optimal location.

2. Add a pop-up donation form

Pop-up donation forms can be a great tool to capture the attention of website visitors and encourage spontaneous donations.

However, be careful, you don’t want to annoy readers.

Keep these 3 points in mind when creating it.

• Timing is key: Trigger pop-ups at the right moment, such as after a certain amount of time on the page or when a visitor is about to leave. Enough time for them to read through what they are reading – for example between 90 and 120 seconds.
• Keep it simple: Use the Donorbox streamlined form which has minimal fields to reduce friction.
• Offer a strong incentive: As on your regular form provide a compelling reason to donate, such as a matching gift.

Sticky buttons and pop-up donation forms come as standard with Donorbox

Now, let’s look at the donation page itself

There are various elements you’ll want to keep in mind when improving your donation page

A Minimalist Donation Page

One powerful strategy to increase conversions on your donation page is to simplify its design.

By removing distractions and focusing on the core elements of the donation process, you can create a more effective and user-friendly experience.

Consider removing the menu bar from your donation page.

This can help to reduce distractions and guide visitors towards completing the donation process.

A minimalist design can create a sense of urgency and focus, encouraging visitors to take action.

If you’re using WordPress (with or without a builder like Divi or Elementor) you’ll be able to do it very easily.

A Strong Call to Action

A strong call to action (CTA) is essential for any successful donation page.

It’s the final push that encourages visitors to take the desired action: making a financial commitment towards your cause.

To create a compelling CTA, consider the following tips:

• Keep it clear and concise: Use clear and direct language to tell your donors exactly what you want them to do.
• Use strong action verbs: Words like “donate now,” “give today,” or “support our mission” can inspire action.
• Use a prominent placement: Your CTA should be easily visible and placed above the fold.

A Simple Donation Process

A streamlined donation process is essential for maximising conversions.

By minimising friction and making it easy for donors to give, you can increase the likelihood of completing donations.

Here are some tips to simplify your donation process:

• Limit form fields: Ask for only the necessary information to avoid overwhelming donors.
• Offer multiple payment options: Provide a variety of payment methods, including credit cards, PayPal, and mobile payments.
• Use a clear progress bar: A progress bar can help donors visualise their donation and encourage them to complete the process.
• Test your mobile experience: Ensure your donation page is optimised for mobile devices.

Leveraging Design Psychology

The design of your donation page can significantly impact its effectiveness.

By using colour psychology, typography, and layout, you can create a visually appealing and persuasive page.

Here are some design tips to consider:

• Use high-contrast colours: Choose colours that are easy to read and create a sense of urgency.
• Use clear and legible fonts: Avoid decorative or difficult-to-read fonts.
• Create a sense of trust: Use trust badges and security certifications to reassure donors.
• Use storytelling: Share compelling stories about the impact of donations to evoke emotions.

The Role of Trust and Transparency

Building trust with your donors is crucial for long-term fundraising success.

By being transparent about your organisation’s mission, impact, and financial practices, you can build credibility and encourage repeat donations.

Here are some tips to build trust:

• Be transparent about your finances: Share your organisation’s financial statements and annual reports.
• Highlight your impact: Use stories, testimonials, and data to showcase the difference your organisation makes.
• Use trust badges and security certifications: Display trust badges from reputable organisations to reassure donors.
• Be responsive to donor inquiries: Quickly respond to any questions or concerns from your donors.

By implementing these strategies, you can significantly improve the performance of your WordPress donation page and raise more funds for your nonprofit.

Remember, a well-designed and optimised donation page is essential for attracting and converting donors.

Ready to take your nonprofit’s online fundraising to the next level?

Book a $99 fundraising audit today and let us help you maximise your impact.

Need help?

My specialised online fundraising services for non-profits go beyond fundraising. It’s about setting up your organisation for success, using the right tools and platforms to inspire action and foster a dedicated community of supporters.

Together, let’s transform your online platform into a powerful tool that amplifies your impact and drives results.

Book a free call to learn more and embark on your journey towards a more impactful and engaging online presence.

Here’s what I can help you with:

• Compelling copywriting and content writing: Create captivating website copy, engaging blog posts, and effective email marketing materials that resonate with your audience.
• Strategic email marketing: Design targeted email campaigns to nurture leads, build relationships, and foster ongoing supporter engagement.
• Streamlined online donation set-up: Simplify the process for your supporters to donate online, maximising your fundraising potential.
• Website creation tailored for non-profits: Develop a user-friendly and visually appealing website that showcases your mission, stories of impact, and opportunities to get involved.

Thank you for your dedication to driving positive change. Let’s embark on this digital journey and amplify your charitable endeavours together!