Just came across an article from Marketing Week on the role and status of the Modern Marketer.

As a modern marketer myself, I am applying these principles in my daily job and I think they are a perfect fit for entrepreneurs as well.

The modern marketer’s mindset

  • Always remember that marketing is a conversation. It’s always available and is shared constantly.
  • Be prepared to forward-think.
  • Come up with ways to keep the customer front-of-mind at all times.
  • Be prepared to learn. You need to keep up with the constant changes that surround marketing.
  • Have consumer insight at the heart of everything you do.
  • Work closely with creative partners, both in-house and externally. Their ideas will rub off on you.
  • Identify new and innovative methods of getting people engaged with the brand. Experiment.
  • Make it as easy as possible for a consumer thinking of the brand to find it instantly.
  • Work with colleagues across the organisation to develop an understanding of the business from top to bottom with a career goal in sight of becoming tomorrow’s growth leader.
  • Don’t overthink strategies. Remember, the fundamental truths of marketing haven’t changed.
  • Help your agency partners to understand your objectives and deliver them in a way that gets the brand noticed above its competitors.
  • Recognise success across other sectors and find new ideas for the brand.

Extract from the “Ten commandments for the modern marketer” by Joe Fernandez


Sabine PanneauSabine Panneau
Skype: sabp23
Email: sabine@sabinefep.com
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