Packvertising: What is it and how you can use it for your coaching business

unboxing for coach and consultant


Ever heard of packvertising?

It’s a powerful marketing tool that can significantly enhance your marketing approach. Let’s look into this concept and discover how it can revolutionise your marketing strategies as a coach and consultant.


A new term coined in recent years is “packvertising,” which describes using your products’ packaging or shipping materials to help you market your products and company.

If you’ve been anywhere near social media in the last few years, you will have seen the exponential growth unboxing videos have achieved and their impact on marketing across the board; hence the need for packvertising.


Packvertising is simply using your branding to help form an experience for the consumer, which makes them want to share their purchase with others on social media.

If you manage to get this right, you will boost your marketing materials, give yourself a chance to collect UGC (User generated content) and boost your online presence.

Packvertising, while not always straightforward, offers a realm of creative possibilities.

It’s a chance to infuse your designs with your company’s image, branding, and ethos and maintain a standard and level of interest that compels people to want to show them off. 


Take a look at these successful packvertising campaigns by Dior, Moet and Chandon, Sephora, and Browniegod.

They’ve mastered the art of using packaging to boost their marketing materials and online presence.  As a coach and consultant you too can use the technique of packvertising to engage with your audience in a novice way.

On several occasions, I have sent a thank-you package to a client at the end of a project. I’ve also received “Thank you” for signing up from coaches I’ve worked with. !

Those packages usually included a journal, a nice pen, some stickers or a candle, etc…

Let’s look into how you can follow in their footsteps with these effective tips.


Understand Your Customers

Understanding your customers is key.

Knowing what they’re looking for and what will entice them to share is a powerful tool.

Whether you’re a cruelty-free company, a green company, or a forward-thinking coaching company running innovative programs, understanding why your customers choose you and what captures their imagination is crucial.

This insight can then be woven into your designs and end product, making your customers feel valued and integral to your marketing strategy.

enjoying life as a digital nomad

Use Your Branding and Ethos

How your branding and ethos tie into what customers want should go hand in hand with customer insights.

This way, you can use assets you already have to create an effective design that is instantly synonymous with your brand and the message you are trying to convey.


Simple and Clear

In packvertising, simplicity and clarity are the way forward.

Your messaging should be straightforward and to the point.

Don’t be afraid to keep it simple.

Sometimes, all you need is your logo colours and your brand name over a more complex design.

It just needs to be easily recognizable to you and what you do.

This straightforward approach can give you the confidence to execute your packvertising strategy effectively.


Added Extras

When looking at your messaging and the customer experience when unboxing, you need to think of more than just the box or product packaging itself.

Things like packing inserts with handwritten notes on them are always going to be popular and new and encourage people to share; something a small pet treat business, The Stuffed Hound, based in the UK, does well by addressing both the dog and the pet parents in a handwritten note on a branded postcard.

Using swing tags on products to provide more information, to add a discount code too or to again leave a thank you note can work well on your product or your packing as it can create an unboxing experience by using layers to wrap the order that resembles a gift to be unwrapped.

unboxing 6

So, there you have it! Packvertising offers a unique and creative way to elevate your marketing strategy as a coach or consultant.

By understanding your customers, incorporating your brand identity, and focusing on a clear message, you can create packaging that not only protects your product but also becomes an extension of your marketing efforts.

Remember, a little creativity can go a long way in creating a memorable unboxing experience that entices your clients to share their purchases and spread the word about your services.

Ready to take your coaching business to the next level and craft a winning marketing strategy that includes packvertising?

I can help! I offer coaching and consulting services specifically designed to help coaches and consultants grow their businesses.

Contact me today for a free consultation and let’s discuss how we can work together to achieve your goals