There is no doubt that traditional advertising is slowly fading out and that social media marketing is stronger than ever.
I still feel that direct marketing has its place in any marketing plan but social media marketing is like the visible tip of the iceberg and one of the marketing trends that any entrepreneur should hone!
As time goes, the tip of the iceberg is showing more and more of its surface with Video Marketing taking a unprecedented place on the online landscape.
Of all these online marketing strategies, here my top 4 marketing trends to watch out in 2013:
Word of Mouth Marketing
WoM marketing is an unpaid form of advertising and the ultimate sales tool. It is accessible to all businesses and online entrepreneurs and is more likely to get you new customers or clients than traditional advertising methods. Best of all, Word of mouth marketing is free since it consists of referrals and testimonials of current customers or clients.
If you are just starting out, why not provide your services for free or offer some of your products for free. If you are not sure how to get referrals, check out this quick video below by Jeffrey Gitomer.
Blogging and content creation should be the core of your activities for 2013. Small businesses owners and entrepreneurs need to create more content on their blogs, write new ebooks, publish white papers, create infographics and shoot content-rich videos.
Social media platforms are merely distribution platforms and shouldn’t be the base of your original content, whereas your blog is! We already can see this trend being confirmed since Facebook page updates are reaching less and less people unless you pay for advertising (ie. sponsored posts).
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“…90% of internet traffic is expected to be video”. This is HUGE!
Video marketing is much more than YouTube, it is a way of engaging with your readers/viewers in a very interactive way. You can upload (or embed) your videos on your blog, include them in a course that you sell and of course you should share your videos on all social media platforms to promote the great content you have on your blog.
You´ve probably noticed it yourself, you may be more inclined to watch a short video than read a blog post. Nowadays, we want things to be simple, fast and that catches our attention from the first few seconds, otherwise we just go somewhere else. So we need to learn to grab our readers’ attention fast, very fast!
Community Building Marketing
If you are a brand new entrepreneur, my advice for 2013 would be to join as many groups and forums (relevant to your own audience) and see how people interact, how they share information, recommend products or services and then learn from the more experienced members. (This is the marketing community I joined back in 2010, when I started my online business – DMC+)
If you are a more experienced entrepreneur, then in 2013 you should start your own online tribe/community. The level of interaction will be greater if you are able to dedicate enough time everyday to your community. And as always, you get what you give!
Please note that none of these marketing trends are new but these are the 4 trends that I’ll be watching and focusing on in 2013.
Can you see something else coming up? Please share in the comment box below any other marketing trends that you think will be prominent in 2013 and share this article to your friends around the world!
PS: Imagine you could attend a conference that offers outstanding content infused with a truly social experience. In a few words, that explains Social Media Marketing.
Well guess what? I’ve found it! Social Media Marketing World takes place in beautiful San Diego, California on April 7, 8 and 9, 2013. You can join 1000 fellow marketers at this mega-event designed to inspire and empower you with social media marketing ideas.
PPS: Want to Save Money? For a limited time, you can save hundreds of dollars off the regular registration price. Click here to register!Read More
Today I am sharing with you a great video on Social Media as it is the essence of any business that is building its online presence.
Even if as location independent professionals, our business may not have a permanent address in a specific city or country, however the Internet is our home! And knowing our home ground is essential if we want to be successful.
The video below was created by Erik Qualman, the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business. Socialnomics made Amazon’s #1 Best Selling List in many countries and is filled with great examples and practical advice on how to make social media work for your business.
Enjoy the video!
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Got a question? Share it with me and I’ll probably do a video to answer it! No, really!
See above, it is a question asked by Leslie about my latest post on social media marketing and instead of answering her question directly there on Facebook, I decided to do a quick video reply and to post the reply video instead.
So watch it now to find out which one of Hootsuite or Buffer do I prefer:Read More
3 things you can do today to cure you and multiply your communication efforts.
Social Media Marketing is still new that there are many people not doing it right. Every day, I see dozens of examples of social media gone wrong. From a Facebook personal account used by a company or a LinkedIn account with the name of the company instead of the actual contact name, which defeat the whole point of LinkedIn. Worst of all, even so-called experts are doing it – yesterday I saw a local social media agency using a LinkedIn account with the name of their company as first name and last name – spelling mistake included!!!)
If you search online, you will find tons of “how to” guide on social media but how do you know if it is right for your business?
By the time you read them and implement their advice, how do you know that they are not already out of date?
However, there is ONE thing that is not going to change and it isRead More
If you work online or own a small business, you will find that checking your emails is probably one of the most time-consuming activities in your days’ work. But it doesn’t have to be this way, there are many things your can do with your emails to save you loads of time and make it a much easier task to respond to urgent emails and not waste time sorting through dozens of new emails every day!
1 – Use The Mighty Gmail
First, I would strongly recommend you to migrate all you emails to Gmail. Without a doubt, this is the best email provider there is around. I have had issues with other providers and after losing a job offer, I decided to ditch hotmail for good and I have not looked back since!
Once you have created or opened your Gmail account, you willRead More