Just came across an article from Marketing Week on the role and status of the Modern Marketer.
As a modern marketer myself, I am applying these principles in my daily job and I think they are a perfect fit for entrepreneurs as well.
The modern marketer’s mindset
- Always remember that marketing is a conversation. It’s always available and is shared constantly.
- Be prepared to forward-think.
- Come up with ways to keep the customer front-of-mind at all times.
- Be prepared to learn. You need to keep up with the constant changes that surround marketing.
- Have consumer insight at the heart of everything you do.
- Work closely with creative partners, both in-house and externally. Their ideas will rub off on you.
- Identify new and innovative methods of getting people engaged with the brand. Experiment.
- Make it as easy as possible for a consumer thinking of the brand to find it instantly.
- Work with colleagues across the organisation to develop an understanding of the business from top to bottom with a career goal in sight of becoming tomorrow’s growth leader.
- Don’t overthink strategies. Remember, the fundamental truths of marketing haven’t changed.
- Help your agency partners to understand your objectives and deliver them in a way that gets the brand noticed above its competitors.
- Recognise success across other sectors and find new ideas for the brand.
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