Working with Lucy Gower from Lucidity
I was hired as Operations Business Manager by Lucy Gower, a British innovation and Leadership coach who runs a successful membership program for managers stepping into leadership and team leaders who need a boost of confidence.
Lucy runs many monthly webinars and online events for her paid membership as well as quarterly webinar to grow her audience. She has a very successful quizz bringing dozens of new leads every week.
Landing page creation
I was in charge of creating content and designs of these pages for a period of 18 months. In total, I created over 100 landing pages during my time working with her. All the pages were created using the platform Leadpages.
Funnel / Email marketing
Each of these landing pages were connected to a corresponding campaign on Infusionsoft/Keap, the CRM used to keep track of new subscribers, event registrants and paid members of the membership or direct coaching clients of Lucy. Some of these campaign were simple – an email series of 4 to 5 email reminders sent when someone booked a place at an upcoming event. Others were much more complex and involved variations depending on the actions taken by the email respondents.
Social Media management
During all this time, I created all the necessary visuals for the landing pages as well visuals for her social media posts (Facebook, LinkedIn and Twitter).
I used the platform Canva to create these visuals.
Let’s get you unstuck!
Email Marketing shouldn’t take you away from the main purpose of your coaching business.
Get better results from your email marketing efforts so that you can focus on your passion – transforming people’s lives.
“You can build a successful career, regardless of your field of endeavor, by the dozens of little things you do on and off the job.” – Zig Ziglar