Over a period of 7 years, I have managed 2 major website redesigns. Each time, I worked closely with web designers for a smooth relaunch (I provided wireframes, marketing funnel and optimized content and visuals). I then implemented SEO techniques to ensure that the site would be found online and with the right keywords.
Social Media Management
I managed the social media accounts of the company. I grew the audience from zero to over 5400 followers both on Twitter and on LinkedIn and 900 followers on Facebook.
Content Marketing / Inbound Marketing
The company had a website but was not creating content so I first created the blog in July 2010. I wrote dozens of articles in English for the blog between 2010 and 2014. Then in 2015, I decided to apply the techniques of Inbound Marketing. I wrote an ebook, placed in on the website and started to grow the mailing list of potential clients. I was responsible for the implementation of the Inbound Strategy. I created detailed buyer personas for the company, identified their buyers’ problems and struggles and designed a content strategy providing answers and solutions.
I was responsible for:
– Marketing Funnel
– Buyer Personas
– Installation of Inbound Marketing software
– Creation of Offers – Ebooks and downloadable guides (design and content, etc…)
– Content creation (articles, videos and visuals)
– Staff training on SEO, content writing, email marketing, analytics and social media management
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"You can build a successful career, regardless of your field of endeavor, by the dozens of little things you do on and off the job." - Zig Ziglar