Over a period of 7 years, I have managed 2 major website redesigns. Each time, I worked closely with web designers for a smooth relaunch (I provided wireframes, marketing funnel and optimized content and visuals). I then implemented SEO techniques to ensure that the site would be found online and with the right keywords.
Social Media Management
I managed the social media accounts of the company. I grew the audience from zero to over 5400 followers both on Twitter and on LinkedIn and 900 followers on Facebook.
Content Marketing / Inbound Marketing
The company had a website but was not creating content so I first created the blog in July 2010. I wrote dozens of articles in English for the blog between 2010 and 2014. Then in 2015, I decided to apply the techniques of Inbound Marketing. I wrote an ebook, placed in on the website and started to grow the mailing list of potential clients. I was responsible for the implementation of the Inbound Strategy. I created detailed buyer personas for the company, identified their buyers’ problems and struggles and designed a content strategy providing answers and solutions.
I was responsible for:
– Marketing Funnel
– Buyer Personas
– Installation of Inbound Marketing software
– Creation of Offers – Ebooks and downloadable guides (design and content, etc…)
– Content creation (articles, videos and visuals)
– Staff training on SEO, content writing, email marketing, analytics and social media management
Let's get you unstuck!
Marketing shouldn't take you away from the main purpose of your coaching business.
Let's turn your visitors into clients (so that you concentrate on coaching instead of trying to learn how to do online marketing).
"You can build a successful career, regardless of your field of endeavor, by the dozens of little things you do on and off the job." - Zig Ziglar